In November 2014, Dr. Oetker acquired 100% stake in Nona from parent company Torto Food Industries, a leading confectionery producer in Malaysia. A new alliance, named Dr. Oetker Nona Malaysia Sdn Bhd has since been established. The acquisition makes Dr. Oetker Nona the forerunner in Malaysia food industry, with rising export to various countries in Asia.
For generation after generation, the Dr. Oetker brand has signalled to the consumer that Dr. Oetker products have outstanding taste, are the highest quality and guarantee success. By concentrating the product attributes in one signal, the trademark is an aid in the consumer’s decision to buy.
The Dr. Oetker brand has invariably kept its promises. Consumers’ expectations have never been disappointed, and constantly changing needs are satisfied anew time and time again. Almost all consumers – the figure in Germany is around 97 per cent – know the brand and place immense trust in it. Independent and representative surveys have repeatedly shown that Dr. Oetker occupies a top position among German food brands and also ranks among the most trusted food brands internationally.
Dr. Oetker products and recipes can be prepared without any previous knowledge of cooking and baking. Dough mixtures from Dr. Oetker set no limits on creativity. Even those who possess scarcely any previous knowledge of baking, or have little time, need not forgo the pleasure of home-baked delicacies. The time- and labour-saving Dr. Oetker products are always sure to turn out right. For more than 100 years, the Dr. Oetker Versuchsküche has guaranteed the assured success and taste of the products, because it is here that they are tested under normal household conditions, the instructions for their preparation drawn up and recipes developed.